📊 2026 INDUSTRY BENCHMARKS

Web Speed by Industry:
Who's winning, who's leaking

Aggregated TTFB data across 8 industries. See where your sector stands — and the exact revenue cost of being below average.

Updated August 2026 · Based on scan data across thousands of sites

Where do you rank in your industry?

Enter your URL to see how you stack up against your sector's average

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INDUSTRY AVERAGES

TTFB by Sector

Average time to first byte across each industry, with estimated revenue loss for a site doing $10k/mo in revenue.

Industry Avg TTFB Top 25% Performance Est. Rev Loss*
KEY FINDINGS

What the data reveals

82%
of scanned sites have a TTFB above Google's 200ms recommendation — leaving significant SEO and conversion performance on the table.
$4,200
average annual revenue loss estimated for a $10k/mo ecommerce site operating at the industry average TTFB of 780ms.
4.6×
faster — the speed difference between the top 10% of sites and the bottom 25%. The gap is almost entirely hosting infrastructure.
68%
of slow sites (TTFB >800ms) are on shared hosting with price-lock-free plans that increased over 300% at renewal. Speed and price both suffer.
FASTEST SECTORS

Industries getting it right

These sectors consistently outperform — largely driven by faster hosting infrastructure and CDN adoption.

🥇 FASTEST
Finance / Fintech
312ms avg
Compliance drives investment in premium infrastructure
#2
SaaS / Software
418ms avg
Dev-led orgs prioritize performance metrics by default
#3
Media / Publishing
502ms avg
CDN adoption is near-universal; CMS choice varies
#4
Education
568ms avg
University IT has long-term infrastructure investment
#5
Real Estate
634ms avg
Improving — IDX/MLS platforms investing in hosting
SLOWEST
Agency / Services
897ms avg
Ironically — agencies build fast sites for others, not themselves

Hosting Provider Performance Rankings

Average TTFB observed across scanned sites, grouped by hosting provider detected in HTTP headers.

1
InterServer NVMe SSD · LiteSpeed
118ms
⭐ Verified best
2
Cloudflare Workers Edge compute
148ms
Edge-first
3
Kinsta Managed WordPress · GCP
192ms
Premium tier
4
WP Engine Managed WordPress
258ms
5
SiteGround Shared / Cloud
384ms
6
GoDaddy Shared hosting
658ms
7
Bluehost Shared hosting
770ms
8
HostGator Shared hosting
890ms
⚠ Slowest

Don't be below your industry average

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Methodology & Data Notes

Industry averages based on anonymized TTFB measurements collected via cache-busted HTTP GET requests from FutureStack's scanner infrastructure, 3-sample averaged per run (round 1 discarded, rounds 2–3 averaged). Measurements taken from a single geographic origin point. Revenue loss estimates use a conservative model: each 100ms of excess latency above 200ms correlates to approximately 0.4% conversion rate decline (4% per second, capped at 40%), applied to a $10,000/month baseline. Hosting provider detection is based on HTTP server response headers and is approximate — shared hosts may serve sites across multiple infrastructure tiers. Data collected January–August 2026. *Revenue estimates are illustrative and vary significantly by site type, traffic, and industry.
Full methodology → · Futurestk.online · Contains affiliate links. Revenue Audit · Competitor Compare